2. What audience do you believe Annie Leonard is trying to reach?
The audience Annie Leonard is trying to reach are the
consumers. She is trying to create an awareness to the consumers that the
continuous cycle of materials economy: production, consumption, and disposal is
putting the environment in jeopardy by exploiting the world’s natural resources,
people’s health through toxic chemicals in products and people’s happiness though
the media measuring happiness with materials.
4. Why do you think Annie uses the format of a 20-minute video rather than another format, such as a report, web blog, or poster?
Annie uses a very powerful method to demonstrate the
material economy’s negative effects to our world through a fast-paced,
informative, and visually attractive 20-minute video. This is a more powerful
method to present her ideas and change people’s perspectives instead of using a
report, web blog, or a poster because of our over-stimulated society. It has
become easier to grab people’s attention through visual attractions than thousands
of words. Therefore, Annie chose a video to present the critical vision of our
consumerist society supported by her persuasive voice tone as well.
6. Who might disagree with Annie's message? Why do you think they would disagree?
People who might disagree with Annie’s message are the
companies, corporations, and organizations who are involved in the materials
economy. They would disagree with any anti-consumerists like Annie because if
the numbers of consumers start to decrease, an economy shrink would follow
which means less money for them.
8. Has The Story of Stuff affected the way you think about consumption? If so, how?
The Story of Stuff did affect the way I think about the
consumption since it was shocking to know how quickly we are using up the world’s
natural resources, putting our health in danger by surrounding ourselves with toxic-containing
products and how a lot of our value in happiness has been measured through our mass
consumption of materials.
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